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E-Marketing
We have made a considerable effort to bring to you and organize within one site-location some of the best and safest Internet-marketing tools currently available. Please feel free to explore the links to the left to the various marketing sites and our related portals.
If you are building an on-line business, then stop here and spend not one dime more before you have checked out our links!!
They will promise the Moon (one quite literally so) but one must always wonder about the backend. Everyone of them promises success if you follow their formula (i.e., buy their product). Most promise you to get rich quick in the subject lines of their "This is Not a Spam" spam letter, and a few even say "its tough to get started" (unless you buy our product).
The facts seem to be the following: E-commerce is fast, loose and risky business. It requires several years up front to really get going. But E-commerce is growing exponentially, and is rapidly transforming how business is being done, even conceived of, the world over. For all the hype and double-dealing treachery, there are in fact honest and reputable merchants doing business on the Internet.
What is the primary product E-commerce sells?
E-commerce is only a virtual based marketplace. It really sells only one thing, and one thing only:
Information
That's right, the long and short of it: E-Marketer's are information middlemen in a rapidly growing information economy. There are great rewards (read profit) to be reaped from being inside the information loop. The entire concept of "proprietary" emerged largely as a function of this information economy, and the largest computer-driven companies have staked their claim on the notion of proprietary information.
Of course, a great deal of human behavior and values becomes attached to the information being trafficked and marketed over the Internet. Increasingly, a diverse range of products and services are being bought and delivered digitally over various communication channels, and the information marketers know that people have only a finite amount of time and energy to find the best deals, even when surfing the Internet. So they all have their nets out, fishing the great Internet sea for surfers who come swimming by.
E-Commerce depends upon effective e-marketing strategies. A site by itself is but a static bulletin board that provides content--information that the builder of the site wishes to communicate to the world. People may surf to such a site, and may even peruse and read its pages, but e-marketing depends upon building a feedback process with the surfer as customer. It depends on developing a relationship with a customer, and hence, in getting the surfer turned customer to come back to the site not just once, but multiple times. The more involved the relationship, the greater the trust and confidence the surfer-turned-customer places in the backer of the site in question, and the greater the role that site plays in the surfer-turned-customers web-world.
The basic formula that all successful (and unsuccessful) marketing sites are built upon is simple (with one key difference):
1. Lure the surfer with eye-catching offers, even if slightly overstated and under explained.
2. Lead, bait and hook the surfer-turned-member in with free lines. A big part of this free line is the promise of sharing in profit revenue by linking and providing free referrals to other customers--A form of pyramidal, built-in advertising that kills two birds with one stone, and that ultimately costs the company far less than other forms of advertising.
3. Once the surfer-turned-member accepts the free hook and bait, the member-turned-customer is guided, sooner or later, to delving more deeply into their bottomless pockets for better and more services/formulas that promise assured success. It is not surprising that a big part of what is being sold this way are formulas and "secrets" for marketing success.
4. Once the member-turned-customer has dipped the first time in their pocket, there is plenty more where that came from. Thus, there is a practice called "cross-selling" that tries to push the limit on the member-turned-customer's spending power with added ups and extras.
5. The great follow-up/let-down comes soon after the first transformation of the member into paying customer. The follow up will be a regular bombardment of e-mails from the company with the hope of luring the customer/member back into the site for further transactions. The let down really happens at the same time, and has two sides: first, when the customer/member belatedly discovers that: a. the product/service was not all that they had hoped or expected based upon the information (read misinformation) they based their purchasing decision upon, and b. the company has really forgotten the member/customer's needs, and has moved on in the never-ending quest for more surfers in the Great World Wide Web Sea.
This is the point that separates a genuine company from a false company. A genuine company will make few overstated promises, and not build on the hopes and false expectations of the potential customer. A false company will razzle-dazzle the daylights out of the potential customer, and then out with the lights. The product/service line(s) offered by the genuine company, even if small and meager will be substantial and satisfying for the customer who feels like they are getting what they have paid for. Not so with the false company who quickly and quietly abandons the playing field after all the hoopla and splash of their delivery.
The bottom line becomes the difference between a genuine and successful e-commerce business, and a false and failing one. The genuine one will build on the trust and confidence of the e-consumer, and will empower the e-consumer in relation to the products/services that are being offered. In time the relationship between the e-consumer and e-commerce company will grow more elaborate and involved, especially as the company, being good, will itself grow and elaborate with more involved lines.
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